Turns out people did not feel comfortable with sharing their credit card information with the rest of the world. Blippy, which was known as the “twitter for credit cards,” gave users the chance to broadcast their credit card purchases on Twitter. The brainchild of Twitter co-founder Evan Williams it was designed to make shopping more social and help people take responsibility for their spending habits. While many were anxious over the idea of putting their credit card information out there, Blippy still managed to attract traffic whenever they received press coverage. Things seemed to be going alright for the site, but then the worst thing imaginable happened in Spring of 2010, a privacy blip exposed Blippy users’ credit card numbers all over google, where everyone could see them, and Blippy lost any credibility it may have had with users. Many thought they would stop offering Blippy services right then and there but the company managed to limp on for another year before finally discontinuing their purchase sharing information services this year.
The company which runs the service, also known as Blippy, will now focus on creating a new more desirable ecommerce service. "We're basically taking the things that we learned from Blippy and applying it to a new set of projects. All of them which are in the early stages," Kumar told the press. It should be interesting to see what his next “big idea” will be.
As always, stay tuned to Credit Card Professor for more news and updates.
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